About

BTHERE – Turning dreams into opportunities

THE COMPANY BTHERE WAS CREATED TO TURN PEOPLE’S DREAMS INTO NEW OPPORTUNITIES. BTHERE IS DEDICATED TO GUIDING PEOPLE AND BUSINESSES THAT ARE WILLING TO BRAVE THE OPPORTUNITIES AND CHALLENGES OF A GLOBALIZED WORLD, WHILE ALSO FACING THE CONSEQUENTIAL CHANGES.

 

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When I decided in August of 2000, to start my own company and live in the United States, I never imagined that my life could go through that many transitions. Since then, I have worked as an importer of Brazilian products and have participated in negotiations between Brazilians and Americans. Upon my return to Brazil, I pursued a Masters at Unisinos, with the goal of understanding the globalization process of Brazilian and American companies. I discovered that the cultural differences between individuals had a great impact on international business. Since then, I have become an MBA professor at Fundação Getúlio Vargas and a lecturer in Brazil and the United States. In my lectures, I always share with the public that the success of globalization lies on getting the most information for the lowest cost and that better understanding of cultural differences will lead to easier communication, exchange of information and strategic planning. RAFAEL HOEFEL POZAS.


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I work as a business consultant with focus in marketing and management since 2008. In 2010 I decided to apply for a master degree in international business at UFRGS due to a great experience I had working as a market developer in a multinational company. Before that, in 2002, I lived in United States to study in a Project Management program at UCSD, and in a Small Business Management Program at Clairemont High School, both in San Diego, California. I believe the American market is very difficult to compete, but once you in, you can have many advantages such as better quality product or service, better management process, and the status to be in the most important market in the world. In my opinion, internationalized companies and individuals become more competitive than the others that only compete in their local marketsMARIANA BOEIRA.


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