THE COMPANY BTHERE WAS CREATED TO TURN PEOPLE’S DREAMS INTO NEW OPPORTUNITIES. BTHERE IS DEDICATED TO GUIDING PEOPLE AND BUSINESSES THAT ARE WILLING TO BRAVE THE OPPORTUNITIES AND CHALLENGES OF A GLOBALIZED WORLD, WHILE ALSO FACING THE CONSEQUENTIAL CHANGES.
“When I decided in August of 2000, to start my own company and live in the United States, I never imagined that my life could go through that many transitions. Since then, I have worked as an importer of Brazilian products and have participated in negotiations between Brazilians and Americans. Upon my return to Brazil, I pursued a Masters at Unisinos, with the goal of understanding the globalization process of Brazilian and American companies. I discovered that the cultural differences between individuals had a great impact on international business. Since then, I have become an MBA professor at Fundação Getúlio Vargas and a lecturer in Brazil and the United States. In my lectures, I always share with the public that the success of globalization lies on getting the most information for the lowest cost and that better understanding of cultural differences will lead to easier communication, exchange of information and strategic planning.“ RAFAEL HOEFEL POZAS.